Moret-sur-Loing c.1890
Some may recognize the name Moret-sur-Loing as the place where British impressionist Albert Sisley painted and where he spent the last twenty years of his life, but this small town in Ile-de-France was the home of another artist as well, a ceramicist and designer by the name of Georges Dreyfus.
Albert Sisley painting of Moret-sur-Loing c.1888
From 1884 to 1936 Dreyfus had retail shops in Paris that specialized in tableware and decorative items for the home many of which were made in his own pottery in Moret-sur-Loing. Although he made and sold a large variety of ceramics, majolica is probably the thing he is best known for.
History
In 1884 trained artist Georges Dreyfus opened a small retail shop in Paris at 32 Rue de Paradis selling gifts, novelties and ceramics. Six years later he opened Faïencerie Georges Dreyfus, a small pottery with three kilns on Rue de Fontainebleau in Moret-sur-Loing with 10-12 workers. The area was already known for its earthenware, having been the home to Faïencerie Eugène Schopin as well as other small earthenware potteries in nearby Montigny-sur-Loing.
He produced ceramics there that he sold through his retail location in Paris. He also commissioned pieces from other potteries that he placed his stamp on. We don’t know exactly what he made and what he bought from others because he used the same stamp on both but it is believed that the majolica was made in his pottery as well as other items, like his faience fairy tale plates, which have his personal signature. He became known for his clever animal majolica and collaborations with Art Nouveau artist Alfonse Mucha.
Moret-sur-Loing 1898
Moret-sur-Loing 1898
His largest market was the growing middle class. As a result his fortunes grew and waned on the back of commerce, particularly the export market. When WW1 interrupted his export sales he had to change his output to less decorative and more practical items for sale to local markets. He made a great number of advertising pieces.
Dreyfus majolica Mucha designed advertising plate for the export market
His fortunes grew after the conclusion of WW1. Possibly encouraged by the anticipated tourism surrounding the Paris Olympics of 1924 he opened up a new retail gift shop that year, a public company called Société des Anciens Éts Georges Dreyfus at 80 Rue de Saint-Lazare, a fashionable shopping district in Paris. There, as before, he sold wares from the pottery in Moret-sur-Loing, ceramics made by other potteries on which he placed his mark and various gift items.
Stock share in Dreyfus’ Paris company. The company
had a value of 2,000,000 francs which is equivalent to
over $2,000,000 today
Five years later, his businesses were hit hard by the Depression of 1929. Declining sales over several years forced Faïencerie Georges Dreyfus to close provisionally in 1933 though he retained ownership in the hope of opening it again. The Société des Anciens Éts Georges Dreyfus in Paris was dissolved three years later.
The Majolica
The majolica made by Dreyfus is beautifully designed and modeled with generally excellent craftsmanship. He used the best talent available as well as doing much of the work himself.
Dreyfus majolica Pichet Coq
Dreyfus majolica Pichet Perroquet Dreyfus majolica Pichet Canard
Dreyfus majolica dog pitcher
Dreyfuss majolica Pichet Bouledogue
Dreyfus majolica Pichet Chat Dreyfus majolica
Nobleman pitcher
Dreyfus majolica Coq salt dip
Dreyfus majolica figural chickens
Dreyfus figural majolica chicken with chicks
Dreyfus. majolica peacock desk stand
Dreyfus majolica bird and egg desk stand
Dreyfus majolica chicken egg server
Dreyfus majolica swan egg server
Dreyfus majolica egg server
Dreyfus majolica egg server
Dreyfus majolica egg server
Dreyfus majolica hen platter
Dreyfus majolica dachshund with puppies. Signed by sculptor Clovis-Edmond Masson
Dreyfus majolica game wall decor
Dreyfus majolica cat wall decor
Dreyfus majolica hanging match holder
Dreyfus majolica sparagus box
Dreyfus majolica and brass. cook Dreyfus majolica advertising clock case with movement by the New Haven Clock Co.
Dreyfus majolica bear candlesticks. Copy of a larger Wardle design
Dreyfus majolica moon plate Dreyfus majolica sun plate
Dreyfus majolica Marie Antionette dresser box
Dreyfus aahtray with a woman in traditional French costume Dreyfus majolica jam advertisement dish
Dreyfus majolica French farming scene plate
Dreyfus majolica advertising ash tray
Dresser majolica bird's nest vase
Dreyfus majolica fish vase
Dreyfus majolica chestnut lid on ceramic transferware
box with Mozart score
Dreyfus majolica chicken jardiniere
Other Ceramics
The best known of Dreyfus’ other work are his collaborations with Czech Art Nouveau artist Alfonse Mucha.
Alfonse Mucha
Dreyfus ceramic Alphonse Mucha cabinet plate
Dreyfus polychrome terracotta Mucha wall plaque
Dreyfus polychrome terracotta Mucha wall plaque
Dreyfus majolica Mucha advertising ashtray
Dreyfus majolica Mucha advertising bowl
Dreyfus majolica Mucha. advertising bowl
Dreyfus majolica Mucha advertising piece Dreyfus majolica Mucha. advertising bowl
He also made and sold decorative plates, useful ceramics like inkwells and advertising pieces, and many others in the trompe-l’oeil style.
Dreyfus majolica and brass cat inkwell Dreyfus faience rabbit in a pot
Dreyfus faience rabbit lidded pot
Dreyfus porcelain duck terrine
Mark on the base of the duck terrine
Dreyfus terracotta watch holder advertising piece
Dreyfus terracotta crying baby pin cushion Dreyfus transferware sardine box
Dreyfus trompe l'oeil egg ash tray
Dreyfus trompe l'oeil egg ash tray Dreyfus majolica Pantheon souvenier ashtray
Dreyfus majolica Montebello Champagne advertising ash tray
Dreyfus ceramic transferware syrup
Dreyfus ceramic advertising creamer
Dreyfus Tamborine transferware box
Dreyfus ceramic lion bookends
Ceramic transferware souvenir plate from the Paris 1889 Exposition Universelle
Dreyfus ceramic souvenir plate for 1900 International
Exhibition signed Gédé
Dreyfus ceramic White House paperweight
Dreyfus transferware trompe l'oeil desk stand
Dreyfus ceramic fan desk stand
Dreyfus ceramic advertising pin tray
Dreyfus majolica and transferware advertising plate featuring
sardines, commissioned by the Amieux brothers, two
canners from Nantes
Dreyfus faience rooster pitcher
Dreyfus faience Pichet au Canard
Dreyfus ceramic candle holder
Dreyfus ceramic oil lamp base Dreyfus floral ceramic wall pocketDreyfus floral ceramic wall pocket
Dreyfus ceramic advertising plate
Dreyfus transfer plate
Dreyfus ceramic fairy tale plates Fable of the fox and the sour grapes
The fable of the rooster and the fox
Dreyfus transferware plates, part of a series based on the fairy tales of Jean de La Fontaine.
Illustrations signed by Georges Dreyfus
Dreyfus ceramic musical plate. Part of a series. Dreyfus transferware Joan of Arc plate
Dreyfus rooster ceramic plate signed Gédé. Part of a larger series on poultry
Dreyfus hen ceramic plate signed Gédé.
Part of a larger series on poultry
Dreyfus decorated faience plate. Part of a series of
similar designs. Signed Gédé,.
Dreyfus faience farming plate. Signed Gédé
Dreyfus faience shepherd umbrella stand. Signed Gédé
Dreyfus 1886 advertising calendar plate
The factory in Moret-sur-Loing that was closed provisionally in 1933 never reopened. The Nazi occupation of France in 1940 changed everything for Dreyfus. In 1941 he was forced by the Germans to sell his pottery. He then suffered the same fate as millions of other European Jews during WW2. He was arrested for his faith and deported to an extermination camp. It was a sad end for a talented man and entrepreneur who contributed so much to France’s ceramic heritage. He would have been in his 70s at the time of his death.
Marks
Today Dreyfus majolica is admired for its craftsmanship and design. It is easily identifiable as well. He was consistent in marking wares he made and sold, even those he commissioned from others. He generally used an ink mark but occasionally used an impressed one. It reads G.D. Paris within a cartouche of a notecard with a folded corner with the word FRANCE on the fold. Below it reads DÉPOSÉ, which was his copyright notice, and sometimes MADE IN FRANCE or other identification information.
The use of the folded calling card has a meaning in French culture. Leaving a calling card with a folded top right corner for someone who is not at home is a French tradition meaning that the call was made in person. His use of it as a logo with his initials is a genteel way of saying that the item was made just for you.
The mark Gédé is also believed to be one of his markings.
Gédé was one of the brand names he used