One of the nice things about living in New York is that I get to see world famous landmarks like the Brooklyn Bridge every day. I pass it on the subway on my way to work as it dominates the East River on the south eastern part of Manhattan just south of the Manhattan Bridge.
Its fame is international and people come from all over just to walk it and marvel over its 129 year old walkways, but to us here in NY its utility is generally all we really think about.
Imagine my surprise when I stumbled into the Park Slope Gallery Web site to discover there is actually a majolica plate celebrating this marvel of Victorian architecture!
Among their collection of articles created in celebration of Brooklyn, the gallery has a majolica advertising piece created by Choisy-Le-Roi for Ehrich Brothers, a dry goods store (the equivalent of what we today call a department store). Located on a stretch of the Flatiron District called the "Ladies' Mile," the store operated from 1857 to 1911 in several locations, the last of which is now a Burlington Coat Factory.
On the gallery Web site they date the piece to 1915 which seems unlikely considering the store closed in 1911. Most likely it dates to the store's most profitable period from 1880 to 1900, which coincides with the completion of the Brooklyn Bridge in 1883. It was also a period of prodigious majolica production in Europe.
Its fame is international and people come from all over just to walk it and marvel over its 129 year old walkways, but to us here in NY its utility is generally all we really think about.
Imagine my surprise when I stumbled into the Park Slope Gallery Web site to discover there is actually a majolica plate celebrating this marvel of Victorian architecture!
Among their collection of articles created in celebration of Brooklyn, the gallery has a majolica advertising piece created by Choisy-Le-Roi for Ehrich Brothers, a dry goods store (the equivalent of what we today call a department store). Located on a stretch of the Flatiron District called the "Ladies' Mile," the store operated from 1857 to 1911 in several locations, the last of which is now a Burlington Coat Factory.
Ehrich Brothers dry good store
Interior of Ehrich Brothers dry goods store
On the gallery Web site they date the piece to 1915 which seems unlikely considering the store closed in 1911. Most likely it dates to the store's most profitable period from 1880 to 1900, which coincides with the completion of the Brooklyn Bridge in 1883. It was also a period of prodigious majolica production in Europe.
Within the next few years another NY store in the same neighborhood, Higgins & Seiter, would contract a line of majolica that would keep them famous among majolica collectors to this day.
If you're a collector of majolica, the name Higgins & Seiter means only one thing: Choisy-Le-Roi bunny plates!
Higgins & Seiter ad 1895
Higgins & Seiter 1900 catalog cover
The Higgins & Seiter building today
The company also had a store on Bellevue Avenue in Newport, RI, which no doubt catered to the Oelrich's and Vanderbilt's insatiable appetite for extravagance.
Of course the company probably carried other majolica as well, but the Choisy bunny plates are what we associate with them today. Trademarked in 1900, the plates are usually marked with the Higgins & Seiter retailer's mark though not always which implies that they were not exclusive to that retailer. The companion plates in the Choisy game bird series do not have this mark.
Other Choisy-le-Roi plates with the Higgins & Seiter mark are a series of fruit plates. I have seen seven different designs. The grape plate has a slightly different border so it may not have been intended as part of the series or perhaps added at a later time.
The game bird plates, the fruit plates and the bunny plates, can be found with a "Made in France" mark, which typically indicates production after 1909, so we can assume they both continued to be a successful series' long after Higgins & Seiter folded. I have also seen a tomato plate with the Higgins & Seiter mark but no other. It does however match other majolica plates made by the French and other continental potteries.
Another plate created for L. Straus & Sons, part owner of Macy's and Abraham & Straus department stores, and no doubt sold through those stores as well as through the Astor gift shop is this majolica souvenir of the Hotel Astor which stood at the corner of Broadway and 44th Street from 1904 through 1967. With an intaglio image of the hotel in the front surrounded by a wreath of thistleleaf aster flowers and a German maker's mark on the reverse, the plate certainly dates to the period between 1904 and WWI when the hotel was new.
Interior of the Hotel Astor c. 1907
W.C. Muschenheim, an immigrant chef from Germany was proprietor and responsible for building the Astor on a lot of land owned by the Astor family. Known at the time as a business visionary he is credited with making Times Square a business area as well as entertainment mecca. His name is written below the image of the Astor building on the plate. He died in 1918.
These kinds of giveaways and souvenirs have been replaced by disposable plastic items from Asia but thanks to the potters of Europe we have an idea of the way things used to be.